TrueView In-stream Video Ads

07 January 2013

No matter what kind of business you own, video offers a rich and engaging way to connect with your audience, tell your story and grow your business.

Now with YouTube In-stream Video Ads, advertising with video has been easier, faster, more accountable or more insightful than ever!

Everyone wins! Viewers choose ads that are relevant to them, and you reach people who are interested in hearing your message. As your video count goes up, you know you’re reaching truly engaged viewers!

Target exactly who you want—and who wants you

When you run video ads with Google you’ll reach potential customers on YouTube and across tens of thousands of websites on the Google Display Network. With TrueView In-stream video ads, you can spread your message the smarter way by letting viewers choose you! TrueView In-stream video ads let great ads stand out, helping you find exactly the audience you want, no matter the device. You can layer in additional targeting options such as demographic or geographic filters. Finally, the opt-in nature of TrueView video ads provides natural targeting, eliminating viewers who have already seen your ad or who are not in the market for what you have to offer.

Only pay for engaged views

You only pay when a viewer chooses to watch your full video ad and not by the page impression so you’re speaking to an audience that is already interested in what you have to offer. And because you decide where your ads appear and who gets to see them, it’s easy to find popular or hard-to-reach audiences whether it’s down the street or across the globe.

Gain essential insights

Track your performance with YouTube Analytics and you’ll know which of your ads perform best, then adjust your campaigns for even greater success. Detailed reports let you see who’s viewing your video, for how long and what other actions they take to help you improve your campaign’s performance. It’s quick and easy to test changes to your messages from the smallest detail to an entire campaign.

Easy to buy with AdWords for Video

Running campaigns has never been easier! All the tools you need to create and manage your video ads are in one place. You also have the choice to set your own budget. There’s no minimum spend requirement for AdWords!

So, are you ready to spread your message the smarter and most targeted way using TrueView In-stream video ads?

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