28 august 2013
New Facebook Advertising Specs: Are you ready?

In order to drive higher results to Brands, Facebook announced significant changes to all ad units. The new Facebook Advertising Specs aim to improve results and empower the engagement of all ad formats. Three factors were taken into consideration: eliminating redundancy, providing consistency across ad units & including the best of sponsored stories in all...

26 aprilie 2013
Grecotel & Globe One Digital expand their collaboration in digital communication

Grecotel, the most widely known of N. Daskalontakis Group companies assigned to Globe One Digital services regarding SEO & PPC Advertising. The famous hotel chain consists of 30 luxurious hotels, including one Leading Hotel of the World, the classic 5* Hotels and the all-inclusive resorts which are preferable by families. Globe One Digital is a...

08 martie 2013
Facebook’s News Feed Lifting!

Facebook announced some great News Feed updates! The basic change is the content filtering that users will be offered in order to make their News Feed more like a “personalized newspaper” as Mark Zuckenberg called it. The new News Feed will automatically categorize all content in the most relevant Feed (e.g Photos & Videos Feed,...

06 martie 2013
Facebook VS YouTube for higher video engagement: and the winner is…

Very often official Pages want to post or share videos in Facebook, in order to communicate with the Brand’s fans. They can upload the video directly to Facebook or they can upload it first to YouTube and then Share it. The question is which way ensures higher engagement and performs better. According to Socialbakers, top...

15 februarie 2013
Exciting new social media trends!

The future in social media terms is rarely predictable - surprises will always be a part of their power! However, the growth of some social media trends can be estimated with certain confidence.   This growth will be much bigger in emerging markets, such as India and Indonesia, as it was in 2011 and 2012...

15 februarie 2013
“Globe One Digital” in cooperation with the biggest digital media in Greece support once more “The Smile of the Child”

Athens, 8th February 2013 “Globe One Digital” in cooperation with the biggest digital media in Greece support once more “The Smile of the Child” In December, some of the biggest digital media in cooperation with Globe One Digital gave more than 11.000.000 impressions of electronic messages of our organization, participating this way in an important...

01 februarie 2013
Google Shopping For Suppliers: a new opportunity for B2B Market!

Google has built Google Shopping for Suppliers in order to enter the B2B shopping segment. B2B shopping is unique in its transactions so the set up process of Google Shopping for Suppliers is different from Google Shopping. It is still in the beginning and verification fees may change in the future but for now this...

28 ianuarie 2013
Facebook conversion tracking – a great tool!

Facebook announced the global launch of its conversion tracking tool, in order to help advertisers measure and optimize their ads leading off-Facebook. This new service allows marketers to place a piece of code on a Web site (e.g checkout pages or registration forms) to track when desired actions are driven by someone seeing an ad...

22 ianuarie 2013
Facebook’s Graph Search: Connect like never before!

Facebook’s new search engine opens a great window of opportunity for all businesses! Graph Search is unlike any other search engine since it’s everything about people, what they share and with whom they’re connected. It’s about who you know and who knows you. If you have the right, relevant audience, then when people are asking...

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