The future in social media terms is rarely predictable – surprises will always be a part of their power! However, the growth of some social media trends can be estimated with certain confidence. This growth will be much bigger in emerging markets, such as India and Indonesia, as it was in 2011 and 2012 […]
Athens, 8th February 2013 “Globe One Digital” in cooperation with the biggest digital media in Greece support once more “The Smile of the Child” In December, some of the biggest digital media in cooperation with Globe One Digital gave more than 11.000.000 impressions of electronic messages of our organization, participating this way in an important […]
Google has built Google Shopping for Suppliers in order to enter the B2B shopping segment. B2B shopping is unique in its transactions so the set up process of Google Shopping for Suppliers is different from Google Shopping. It is still in the beginning and verification fees may change in the future but for now this […]
Facebook announced the global launch of its conversion tracking tool, in order to help advertisers measure and optimize their ads leading off-Facebook. This new service allows marketers to place a piece of code on a Web site (e.g checkout pages or registration forms) to track when desired actions are driven by someone seeing an ad […]
Facebook’s new search engine opens a great window of opportunity for all businesses! Graph Search is unlike any other search engine since it’s everything about people, what they share and with whom they’re connected. It’s about who you know and who knows you. If you have the right, relevant audience, then when people are asking […]
What might 2013 bring for marketers? 1. Mobile advertising revolution Mobile advertising exploded in 2012. Facebook generates now more than $3 million per day from mobile ads and as consumers continue to spend more time and money on mobile devices, advertising spends will only continue to skyrocket. In fact, e-Marketer expects mobile ads to increasingly […]