News

Google Gmail Inbox Advertising – Gmail Sponsored Promotions!

20-09-2013

Google recently made a radical redesign of the Gmail inbox. On the desktop, the new inbox interface, groups all mails into categories which appear as different tabs: Primary, Social, Promotions, Updates, and Forums. In the Gmail for Android 4.0+ and Gmail for iPhone and iPad apps, users will see their Primary mail when they open […]

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New Facebook Advertising Specs: Are you ready?

28-08-2013

In order to drive higher results to Brands, Facebook announced significant changes to all ad units. The new Facebook Advertising Specs aim to improve results and empower the engagement of all ad formats. Three factors were taken into consideration: eliminating redundancy, providing consistency across ad units & including the best of sponsored stories in all […]

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Grecotel & Globe One Digital expand their collaboration in digital communication

26-04-2013

Grecotel, the most widely known of N. Daskalontakis Group companies assigned to Globe One Digital services regarding SEO & PPC Advertising. The famous hotel chain consists of 30 luxurious hotels, including one Leading Hotel of the World, the classic 5* Hotels and the all-inclusive resorts which are preferable by families. Globe One Digital is a […]

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Facebook’s News Feed Lifting!

08-03-2013

Facebook announced some great News Feed updates! The basic change is the content filtering that users will be offered in order to make their News Feed more like a “personalized newspaper” as Mark Zuckenberg called it. The new News Feed will automatically categorize all content in the most relevant Feed (e.g Photos & Videos Feed, […]

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Facebook VS YouTube for higher video engagement: and the winner is…

06-03-2013

Very often official Pages want to post or share videos in Facebook, in order to communicate with the Brand’s fans. They can upload the video directly to Facebook or they can upload it first to YouTube and then Share it. The question is which way ensures higher engagement and performs better. According to Socialbakers, top […]

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Exciting new social media trends!

15-02-2013

The future in social media terms is rarely predictable – surprises will always be a part of their power! However, the growth of some social media trends can be estimated with certain confidence.   This growth will be much bigger in emerging markets, such as India and Indonesia, as it was in 2011 and 2012 […]