Launching, relaunching, or looking to elevate your hotel this year? Our new white paper, “Turning Your Hotel into a Must-Visit Destination,” reveals strategic advantages your competitors would rather you never access.

A result of in-depth research and grounded in Globe One Digital’s 25+ years of hands-on hospitality marketing experience, this white paper equips you with everything you need to optimize your ADR and maximize your profitability.

Below is a quick preview—grab the guide for full check-lists! Download it now!

1. Nail Your Mission, Vision, Purpose
A clear “why” rallies staff, attracts the right guests and keeps every post, photo and offer on message.

2. Map Your Ideal Guests
Use reviews, booking data and front-desk notes to spot who stays, what they value and how to talk to them.

3. Price Against Real Rivals
Compare with hotels of similar style and location, then set a price ladder that protects profit and matches your brand promise.

4. Build a Visual Brand
Pick one style, one tone and stick to them. High-quality photos and short videos sell the feeling of a stay before price enters the picture.

5. Make Your Website a Booking Magnet
Slow sites leak money. Aim for mobile-first speed, clear room pages and a three-click path to payment. Quick fixes:
• Compress large images.
• Show real-time availability.
• Keep forms short and simple.

6. Double Your Reach with SEO + Ads
Run paid and organic search together: ads bring instant traffic, SEO builds long-term trust.

7. Keep Prices Aligned and Guests Engaged
Show the same rate everywhere, then retarget visitors who leave without booking. Simple reminder ads or emails often bring them back the same day.

8. Stay in Touch by Email
Segment your list and send useful tips, offers and local news. Email is cheap and still converts.

9. Add Extra Value and Reputation
• Go green: more guests choose eco-friendly stays.
• Offer standout dining or spa experiences: lifts spend and reviews.
• Seek press and blogger coverage: boosts credibility and direct traffic.

Success is no accident. Follow these steps, use the tools in our white paper and turn strategy into sold-out seasons.

Download the full guide now and start filling rooms on your own terms.