Google Analytics 4

Switch to Google Analytics 4

Based on Google’s latest announcement, we would like to inform you that Universal Analytics will stop collecting data after July 1st 2023 and it is mandatory to update to Google Analytics 4.

Globe One Digital’s data experts, always aiming for the most accurate and uninterrupted collection of your data and having completed all required trainings on Google Analytics 4, are ready to design and implement your account’s switch to the new platform.

Important dates

Data will continue to be collected until 30th June 2023 in Universal Analytics, and you will be able to access previously processed data in the same property for at least 6 months after that date.

Subsequently, in a future announcement, Google will provide the date after which existing Universal Analytics properties will no longer be available and you will not be able to access data and reports.

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We recommend switching to Google Analytics 4 as soon as possible, in order to:


Avoid any interruption in data collection


Avoid the complicated process of exporting and comparing data through speadsheets


Build historical data on the new platform to ensure continuity

Migration Process

Our team is ready to support on each step of the migration process, including, but not limited to, the below:

  • Creation of Google Analytics 4 Property and Google Tag Manager (if it does not already exist)
  • Basic Google Tag Manager code installation on your website (if it does not already exist)
  • Migration of existing goals and events from Universal Analytics to Google Analytics 4
  • eCommerce Analytics installation in Google Analytics 4
  • Set up of additional custom events to track specific visitor actions on the website

Get it touch

As soon as possible to receive our offer for your account's switch to Google Analytics 4

    Join us now!

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