Based on Google’s latest announcement, we would like to inform you that Universal Analytics will stop collecting data after July 1st 2023 and it is mandatory to update to Google Analytics 4.
Globe One Digital’s data experts, always aiming for the most accurate and uninterrupted collection of your data and having completed all required trainings on Google Analytics 4, are ready to design and implement your account’s switch to the new platform.
Data will continue to be collected until 30th June 2023 in Universal Analytics, and you will be able to access previously processed data in the same property for at least 6 months after that date.
Subsequently, in a future announcement, Google will provide the date after which existing Universal Analytics properties will no longer be available and you will not be able to access data and reports.
We recommend switching to Google Analytics 4 as soon as possible, in order to:
Avoid any interruption in data collection
Avoid the complicated process of exporting and comparing data through speadsheets
Build historical data on the new platform to ensure continuity
Our team is ready to support on each step of the migration process, including, but not limited to, the below:
As soon as possible to receive our offer for your account's switch to Google Analytics 4