Since 2018, TED, Bulgaria’s leading sleep-products retailer, has trusted Globe One Digital to turn digital into a controlled, profit-first growth engine, not a “spend more, hope more” approach.

We began with a high-ROI festive pilot and then built an always-on performance system across Google Ads, Meta and SEO, underpinned by tight measurement, daily optimizations and clear commercial guardrails.

Alongside Online Advertising, we ran a long-term SEO program that strengthened demand capture for the category’s most competitive searches, so growth wasn’t reliant on paid auctions alone.

Turning strategy into scalable profitability demanded more than execution; it required continuous performance marketing intelligence and experimentation at every level.

We ran real-time analysis across Google, Meta, and SEO to identify exactly where growth could be pushed hardest while simultaneously increasing profit margin. Advanced audience segmentation, intent modelling, and platform-native smart bidding allowed budgets to move dynamically towards the most profitable touchpoints in the customer journey.

Testing was systematic: creatives, messaging, formats, and funnel structures were constantly challenged, refined, and rolled out based on what proved it could lift conversion rate and return.

During peak trading periods, innovation accelerated through seasonal insight and stress-tested media frameworks, enabling aggressive scaling with control, even in the most competitive auctions of the year.