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Developments in Digital Performance Marketing are rapid. The ever-increasing spread of Artificial Intelligence, as well as technologies across many areas of the digital landscape, has brought about a new reality that presents pitfalls but also significant opportunities for those who are well prepared and equipped with the knowledge and know-how to respond.

Globe One Digital brings you the most important recent news in the field of AI and Digital Marketing across three pillars that play a pivotal role in every company’s digital success: SEO/GEO, Performance Marketing and Overall Digital Marketing Strategy, analysing them and placing emphasis on how a business today can be at the leading edge of digital marketing by leveraging cutting-edge technological solutions.

The new reality in SEO/GEO

The changes that Artificial Intelligence has brought to the field of SEO are more than noteworthy.

Specifically, as new studies show, the broad rollout of Google’s AI Overviews (AIO) has led to a drop of up to 61% in organic click-through rate (CTR) for many queries, as AIOs answer the question directly, leading to a rise in “zero-click” or “click less” searches. This fact drastically changes the parameters in SEO marketing and highlights the rise of GEO (Generative Engine Optimization), especially in light of findings from multiple studies showing that a very large proportion of the sources referenced in AI Overviews do not come from the traditional top-10 organic results.

In short, the appearance of your business in the AI Overviews of search engines is already one of the most critical objectives in SEO today.

At Globe One Digital we design and implement specialized GEO methodologies that increase real visibility in AI Overviews and AI-powered searches.

The Power of Hypersegmentation in Modern Marketing Strategies

The rapid adoption of Artificial Intelligence into digital marketing is also redefining strategy development, bringing a dominant trend to the forefront: hyper-personalisation through hyper-segmentation.

This entails forming 1:1 strategies using advanced artificial intelligence, for each user individually, in real time and in an omnichannel environment. Through this methodology, the brand achieves real-time, one-to-one relevance with its audience, unifying insights and data from different channels (PMax, Email, AIO/GEO). The goal is a unified customer experience, which in turn drives higher effectiveness and profitability.

The above strategic methodology, combined with (a) the integration and implementation of value-driven branding, which is one of the dominant trends of 2025 based on consumer behavior and preferences, and (b) the utilization of Micro (10–100k) and Nano (<10k) influencers, which, according to the findings of recent studies, deliver higher return on investment and exceptional results across industries.

With deep expertise in designing and delivering data-led, revolutionary marketing methodologies across sectors, we create strategies engineered to maximize profitability, always fully aligned with the latest developments in the digital landscape.

Unlocking the Black Box & Mastering Q4 PPC Playbook

Significant and impactful developments are also taking place in Performance Marketing, brought by the latest upgrades to Google Performance Max campaigns.

Specifically, the opening of the “black box” of Performance Max campaigns increases transparency into the placements (Search, YouTube, Display and others) where budget is allocated and the clicks/conversions each placement delivers, and, combined with full device targeting and demographic exclusions, it deepens analysis and changes the landscape for control and reporting.

Furthermore, as we move towards the end of Q4, it is extremely useful to examine what the data shows regarding the optimal strategy for managing PPC in this peak period.

All the data therefore point to a clear direction: in this period, you should not let Smart Bidding “drive blind” through peak season. The core strategy for closing Q4 should be to use Smart Bidding (tROAS, tCPA) but with “guardrails” and Seasonality Adjustments, while it is also recommended to relax strict cost caps to allow sales volume to increase and to use portfolio bid strategies to consolidate data, bearing in mind that over-optimisation can have negative consequences.

Our Performance team actively monitors every update and deploys data-led guardrails to maximise ROI.

Move Forward with Globe One Digital

At Globe One Digital, through continuous commitment and long-standing expertise in providing high-quality digital marketing solutions across every domain, we closely monitor developments that are reshaping the digital landscape.

We engineer and implement innovative solutions at the cutting edge of AI that place our clients at the forefront of digital marketing, always operating with responsiveness to the specific needs of each sector.

From engineering highly advanced methodologies to secure your company’s presence within AI Overviews, to orchestrating high-performance marketing campaigns, and mastering the infinite possibilities provided by AI to shape digital marketing strategies that maximize profitability, we are here to drive your business to lead its market.

 

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