Objectives
- Channel Optimization: Increased direct online bookings to severely reduce reliance on third-party OTAs.
- Revenue Maximization: Expanded average booking values and total direct revenue across the entire group.
- Budget Efficiency: Delivered maximum return across all five properties through a centralized performance strategy.
- Brand Authority: Established the new overarching brand as a premier reference point to funnel luxury hospitality demand directly to the group
- Market Launch: Secured rapid market penetration and awareness of the newly introduced Domus Blanc Hotel.
Our Partnership
The partnership evolved significantly in 2025 as Domus sought to multiply its direct online reservations. The core challenge involved scaling sales performance beyond the standalone success of Domus Renier to encompass an exclusive range of distinct luxury properties, each with its own quiet charm: Domus Renier, Domus Blanc, Domus Fresco, Domus Secreto, and Domus Aqua. We collaborated to position the Domus Elegance Collection as a centralized commercial entity that offered a comprehensive premium guest experience. The shared vision centered on building a digital ecosystem capable of bypassing third-party platforms while maximizing direct revenue streams.
Our Strategy
Precision Market Targeting
Strategic Campaign Scheduling
Holistic SEO Strategy
Omnichannel Brand Focus
The Umbrella Effect
Targeted Resource Allocation
Advanced Consent Management
Data Foundation
Research & Innovation
Turning a multi-property group into a direct revenue engine required advanced data segmentation and precise technical execution. We moved beyond standard tracking to configure a compliant system under Google Consent Mode v2. This setup mapped the full online sales funnel, allowing the team to attribute ROI accurately across all five properties despite strict privacy regulations. The technical team also developed deep audience data collection, establishing the exact data foundation necessary to power future conversion campaigns. This proactive data infrastructure ensured Domus remained ahead of technological shifts while maintaining absolute control over its acquisition economics.
Results
The centralized digital structure translated digital investment into direct commercial growth. The execution successfully reduced OTA reliance and protected revenue margins across the entire group.
The Headline Wins
Moving Forward
A unified corporate umbrella builds market resilience for a fragmented hospitality portfolio. An investment in top-of-funnel brand awareness serves as the strongest foundation for direct performance marketing. Our team protected profit margins by centralizing the SEO and paid media framework, ensuring every euro spent amplified the entire ecosystem rather than just a single property.
Secure your independence from OTAs and drive enterprise-grade direct revenue. Connect now with Globe One Digital for always-on strategic consultancy. Let’s build the exact performance and digital infrastructure that protects your hospitality brand’s bottom line.