Objectives

  • Drive Strategic Digital Transformation: Set up the technical and operational base required to confidently introduce a new digital-first insurance brand to the Greek market.
  • Establish Trust: Generate awareness and credibility from scratch for the new online insurance brand in the Greek market.
  • Drive Conversions: Secure high-volume leads and online policy sales through performance-led digital campaigns.
  • Expand Reach: Strengthen brand visibility and audience engagement across key digital channels and emerging platforms.
  • Solidify Authority: Maximize organic presence through structured SEO and content creation.

Our Partnership

Our collaboration prioritized clear, consistent, and engaging communication to secure immediate market credibility, even as we entered the market during the complexities of the COVID-19 period. Since its launch in 2019, Allianz Direct partnered with Globe One Digital to cultivate trust from the ground up and capture online insurance in the local market. To overcome the challenge of establishing a new brand, we worked together to create a unified digital identity that reflected Allianz’s renowned reliability while integrating innovation.

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Our Strategy

1

Strategic Digital Transformation & Consultancy

We provided the foundational consulting necessary to build a digital-only proposition. This involved walking the client through every phase of their digital setup, ensuring their architecture was fully optimized to handle exponential traffic growth.
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2

Solid Brand Strategy

We drove strong brand recognition through unified messaging across social media, utilizing the animated Allianz Direct car alongside vibrant, vintage-inspired creatives. This end-to-end branding strategy successfully positioned Allianz Direct as a reliable and approachable platform.
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3

Omnichannel Performance Marketing

We activated a full-funnel structure across Google Ads, Meta, YouTube, TikTok, and native advertising. Campaigns were segmented into distinct steps: awareness, acquisition, remarketing, and new policies, to support users from their first contact through to final sign-up.
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4

Performance-Led Price Awareness ("Timoula" Campaign)

The “Timoula” campaign communicated Allianz Direct’s pricing in a fresh and catchy format. We raised price awareness and aggressively supported the growth of new contracts by using differentiated messaging across various funnel stages.
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5

Education-Led Video Expansion

We utilized video productions on YouTube, Meta, and TikTok to reach diverse demographic groups. Campaigns highlighted everyday driving behavior, using informative and humorous content to promote safe driving while making the brand highly approachable.
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6

SEO & Organic Sales Dominance

Systematic analysis of the backlink profile, removal of low-quality links, and the creation of high-quality backlinks supported higher rankings for high-value keyword families. This contributed to organic domain authority growth, ultimately making car organic sales a primary driver.
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Analytics, Monitoring & Reporting

Ongoing Google Analytics customization and user journey monitoring underpinned our strategy. Custom reporting allowed for continuous optimization across campaigns, platforms, and on-site performance.
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Results

In a tough landscape, Allianz Direct delivered exceptional growth and established a dominant digital presence:

Campaign Efficiency: Achieved a -36,14% decrease in Cost Per Acquisition (CPA) during the "Timoula" scaling campaign, while new contracts increased by +48,23% year-on-year, achieved with a 15% lower media investment in their second year according to market benchmarks.
Financial Performance: Delivered a tremendous improvement in ROI during the launch phase by significantly reducing acquisition costs, setting the foundation for profit margins that strengthened year-on-year.
Social Acceleration: In less than two months during the safe-driving campaign, TikTok followers grew by +618% and YouTube subscribers by +250%.
Search Authority: Despite strong competitive pressure, maintained an average ranking position of 9,48 on the first page of Google for valuable keywords.
Operational Stability: Delivered consistent communication during the COVID-19 period, sustaining online policy sign-ups and ongoing audience engagement.
Internal Empowerment: Supported operations through continuous team training and consultancy to build internal expertise. This enabled departments across the board, from the call center and CRM to data analysis, sales, and marketing, to thrive and deliver exceptional results in a highly competitive market.
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Moving Forward

Since 2019, the collaboration between Allianz Direct and Globe One Digital has reflected a shared commitment to customer-centric digital insurance, data-driven decision-making, and continuous optimization.

Ambitious leaders don’t wait for growth, they build it. If your organization needs to accelerate enterprise-grade growth and protect profitability, connect now with Globe One Digital for always-on strategic consultancy and let’s build the performance, returns and innovation that power your next business chapter.

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