Objectives
- Drive high-intent registrations within Greece’s most rigid and aggressive iGaming regulatory framework.
- Protect acquisition economics by scaling investment without letting CPA drift, proving that massive growth doesn’t require massive overspend.
- Command full-funnel visibility from first touch to registration with accountable, transparent and accurate measurement.
- Turn performance marketing into a governed, predictable growth lever through senior consultancy and rigorous reporting.
- Dominate peak sporting moments with pre-built playbooks, rapid optimisation, and risk controls.
Our Partnership:
More than a Decade of Dominance
Since 2013, Stoiximan has trusted Globe One Digital to operate in one of Greece’s most aggressive sectors: Online Gaming (sportsbook and online casino), where policy constraints and peak-event intensity can break performance fast, we provide the institutional stability required to win.
The commercial stakes were simple: capture demand, defend leadership, and keep cost per acquisition on the lowest market benchmark standards.
Enterprise growth requires institutional-grade partnership. With a 25+ person dedicated squad and 55,000+ hours of performance intelligence on marketing and advertising, we provide the operational continuity and high-velocity execution necessary to sustain market-leading momentum.
Discipline drives every decision. Globe One Digital runs a governance model where senior business consulting, digital strategy, and strict KPI tracking operate as a single system. The output is non-negotiable: Commercial contribution you can measure, defend, and scale. Over this long-term partnership, Stoiximan accelerated to the #1 position in market share in Greece, cementing absolute category leadership.
Our Strategy
Compliance-first performance excellence
Full-funnel data analytics demand capture:
Conversion-first journeys:
“Black Box” Peak-event playbooks:
Compounding SEO Equity:
Research & Innovation
While the industry focuses on tactical execution, we focus on Predictive Performance Marketing Architecture. We don't just respond to the market, we anticipate its trajectory.
In the tightly regulated landscape of online gaming, research is the engine of our operational continuity. We moved beyond standard analytics to build a proprietary Intelligence Loop that synthesizes real-time audience shifts with regulatory foresight.
- Incremental Attribution: We developed a model that measures the true commercial contribution of every touchpoint, ensuring that capital is always deployed toward high-value growth pockets.
- Signal-to-Action Velocity: By automating the flow between performance signals and bidding logic, we created a self-optimizing ecosystem. This allowed Stoiximan to maintain its #1 position even during the extreme volatility of a global sporting event.
- Dynamic Content Intelligence: We didn't just test ads, we mapped the "intent-to-action" journey of the modern player, ensuring the brand remained relevant at every micro-moment of the World Cup experience.
Results
Across the partnership, Stoiximan proved it can win demand in a regulated market, then scale hard in peak moments without losing acquisition discipline.
World Cup surge, CPA held (FIFA World Cup)
Demand leadership locked in (2014 onwards)
Moving Forward
In the corporate world, winning comes down to one principle: The ability to scale without losing control. At Globe One Digital, we measure relentlessly, optimize daily, and scale only when the data proves that profit and compliance will hold.
If your organization is ready to move beyond “digital marketing” and start “market engineering”, it’s time for senior-level advertising and consultation for online casino and sportsbook.
Let’s build the performance infrastructure that powers your next decade of growth.